As the novel virus spreads, several cities are placed under quarantine, causing panic buying, widespread looting, and violence. This might begin with the humble but powerful step of noticing our emotions and questioning their basis. By increasing awareness of our emotions, we can assess them more critically and, in time, replace their negative forms with more positive emotional responses. The power of negative emotional contagion to sweep crowds into hysterical and violent behavior, as when fears of witchcraft reached a fever pitch in the murderous Salem witch trials, alarmed early authors like MacKay and Le Bon. All the above resources can help you better assess for emotional contagion and shift from negative to positive emotions and their spread. Another study (Guadagno, Rempala, Murphy, & Okdie, 2013) suggests that internet videos are widely shared or “go viral” based on the intensity of the emotional response they elicit, regardless of whether that emotional response is positive or negative.

  1. Emotional cues are often subtle, so you likely aren’t always conscious of this realization.
  2. Damage to the balance sheet of a bank or leveraged financial institution can trigger a selloff of assets or a recall of cross-country loans.
  3. “We were trying to tell a story that was credible within the boundaries of scientific understanding, but also illuminate how our world might respond — that is why the poster of the movie says ‘nothing spreads like fear,’ ” he adds.
  4. The 1997 Asian financial markets crisis was among the first examples of the term being used.
  5. The S&P 500 has notched multiple all-time highs this month, led by the so-called Magnificent Seven technology stocks.

Think about how a crowd of protesters might suddenly erupt into violence, as in the January 6th, 2021, attack on the U.S. Social contagion may also be blamed for waves of self-injurious behaviors, such as extreme diets, self-cutting, copycat shootings, and even suicide. Advertisers can tailor positive or negative emotions to specific tasks, groups, or periods. Historically, the advertising industry, over the past several decades, has been using emotion research to weave together compelling, memorable narratives and to create positive associations with brands (Giuliana and Carvalho, 2016). There are also several limitations to spreading emotional contagion online, as even video conferences can decrease the relevance of personal identity and present few opportunities to mimic body posture and rapid emotional reactions (Giuliana and Carvalho, 2016).

Whatever is fueling the workforce downsizing in tech, Wall Street has taken notice. The S&P 500 has notched multiple all-time highs this month, led by the so-called Magnificent Seven technology stocks. Alphabet, Meta and Microsoft all set new records, with Microsoft’s worth now exceeding $3 trillion. Some smaller tech startups are running out of cash and facing fundraising struggles with the era of easy money now over, which has prompted workforce reductions. But experts say for most large and publicly-traded tech firms, the layoff trend this month is aimed at satisfying investors. “There is a herding effect in tech,” said Jeff Shulman, a professor at the University of Washington’s Foster School of Business, who follows the tech industry.

This explains the Great Depression and the run on banks that occurred in 1929, as well as economic recessions and financial crises that occur every few years. From the consumer side, many consumer goods are substitutes or complement one another. From the producer side, the inputs for any business can be substitutes and complements for one another, and the labor and capital that a business requires may be used in different types of industries and markets. At a couple of points in Contagion, epidemiologists in the film discuss what the virus’ “R0” (pronounced R-naught), or reproductive rate, is. R0 refers to the average number of people infected by one sick person, and the R0 in Contagion climbs as the film progresses. Taking precautions against contracting a virus is critical for health care providers and lab workers.

Chatter on Twitter (“So many similarities between the movie plot and what’s happening now,” wrote one user) could be fueling the renewed interest. Google searches with the film’s name have skyrocketed since early 2020, when news of the novel coronavirus broke. Jaron Browne, organizing director of the climate justice group Grassroots Global Justice Alliance, said the study highlights climate injustices experienced by people living in African and Asian nations. Aaron Bernstein, a pediatrician and interim director of The Center for Climate, Health, and the Global Environment at Harvard T.H. Chan School of Public Health, said the study confirms long-held suspicions about the impact of warming on infectious disease emergence. They found that cross-species virus spread will happen over 4,000 times among mammals alone.


The key in any situation is knowing what steps you can take to manage your own emotional contagion. Emotional contagion is a way of describing how emotions or behaviors can spread between individuals and/or groups…Humans are social creatures, and we react and respond to the stimuli in the world around us. Earlier in Hong Kong, WHO epidemiologist Dr. Leonora Orantes and public health officials comb through security videotapes of Beth’s contacts in a Macau casino and identify her as the index case. Government official Sun Feng kidnaps Orantes as leverage to obtain a vaccine for his village, holding her for months. WHO officials provide the village with the earliest vaccines, and she is released. When she learns the vaccines were placebos, she goes to warn the village.

Sources of Emotional Contagion

Positive emotional contagion led to fewer cognitive errors and accidents (Petitta, Probst, Ghezzi, & Barbaranelli, 2019). When an outbreak is suspected in the movie, the CDC dispatches trained foot soldiers from the Epidemic Intelligence Service to outbreak areas to try to identify people with this new infectious disease, and it sets in motion disease control protocols to stem the outbreak. EIS is a real organization, and the movie’s depiction of its staff earns praise for accuracy from the specialists we interviewed. The public health officials in the film identify potential cases and clusters of people with similar symptoms, track where those people had traveled, trace people in contact with those infected individuals and isolate the sick and exposed.

The rest of financial sectors in the particular region of an economy were all affected. In this regard, there is a telling story about how the comedian Patton Oswalt reversed a negative emotional instaforex review thread on his Twitter feed. So, the next time you find yourself engaging in unexpected behavior, you might look around and try to figure out if you have been a victim of social contagion.

Strategies to Help Control Emotional Contagion

As families tended to sick relatives and other caregivers helped ill patients, many were exposed to the virus and became sick themselves. Hanage says hand hygiene, greater awareness of the risk of infection and making sure people took steps to avoid transmission to others if they did fall ill. Wortmann notes that “with a large outbreak, it would be difficult for all health care workers to [completely] maintain appropriate infection prevention measures, and I think the film recognizes those gaps.” A nun caring for patients at an airport infirmary wears only gloves and a mask as protective garb. That’s also how Winslet’s epidemiologist character protects herself early in the movie, when she rushes to find an infected person she has ordered to get off a bus. “We were trying to tell a story that was credible within the boundaries of scientific understanding, but also illuminate how our world might respond — that is why the poster of the movie says ‘nothing spreads like fear,’ ” he adds.

Mitch stages a home “prom” for Jory after her boyfriend Andrew receives the vaccine, as life begins to return to normal. At the CDC, Dr. Ally Hextall determines the virus is a combination of genetic material from pig and bat-borne viruses. Scientists are unable to discover a cell culture to grow the newly identified MEV-1. Cheever determines the virus too virulent to be researched at multiple labs and restricts all work to one government site. Hextall orders UCSF researcher Dr. Ian Sussman to destroy his samples.

Transmissibility of Emotional Contagion

Research has shown that media coverage of high-profile deaths like these can contribute to suicide contagion. But when done properly, and when paired with an appropriate community response, it can also be a way to dispel potentially dangerous thought patterns about suicide, Abrutyn says. There is some value in broadening discussions about suicide beyond mental health issues alone, Abrutyn says. Suicide deaths rarely have one singular cause, and blaming every suicide death on mental health conditions could contribute to stigma around these diagnoses, Abrutyn says. But Poplar Grove’s collective narrative of linking a high-pressure environment to suicide may have inadvertently contributed to suicide clusters, Abrutyn says.

We are then susceptible to behaving one way or another, based on these emotions. Economies rely on financial institutions to facilitate the flow of goods and services through the economy. Any instability that occurs in these entities can spread throughout countries via the balance sheets of financial intermediaries. Damage to the balance sheet of a bank or leveraged financial institution can trigger a selloff of assets or a recall of cross-country loans.